A strategic focus for CMLS is to promote excellence in the MLS by educating consumers and real estate professionals on the value of MLS and its critical importance to the North American real estate industry. There are two marketing campaigns that are available for members to use to promote the value of MLS. 

The Value of the MLS System

"Miraculous" comes to mind if you stop and think about it for a moment. Over a million independent contractors. Tens of thousands of companies. Hundreds of different business models. Competitors, cooperating. To make homeownership happen. That’s the power of MLS.

The Value of the MLS System At-A-Glance

Making the Market Work®

By maintaining a community, by making connections, by fostering a fundamental confidence in the integrity of the information and rules governing the real estate market, the MLS literally makes the market work. Now is the time to tell that story.

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Consumers don't understand the MLS.

That's a problem - and an opportunity. CMLS has created a consumer campaign to help you tell the MLS story in a way that enhances your value as a broker, an agent or as an MLS.

In The Know®

This is your campaign. Own it. Claim credit. Use it to benefit you. Take the campaign materials below and use them to unlock a new conversation with consumers. The time to have that conversation is now.

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