Fargo, ND | March 6, 2025 – Oregon Data Share and Lowcountry Regional MLS are among the first to leverage MÁS, tapping into its expertise to amplify their branding and member engagement efforts.
Developed by FBS, the MLS Software and Technology Authority, MÁS (Marketing Add-On Services) empowers MLSs to effectively tell their story, enhance their brand, and communicate their value—without the need to expand their internal teams. In just 30 days since its launch, MÁS by FBS has already helped multiple MLS organizations transform their marketing strategies, proving the growing demand for specialized communication support in the industry.
MÁS by FBS was designed to increase MLS marketing and communication efforts with branding, content creation, graphic design, and automated webinar solutions to meet their needs. “Our mission with MÁS is to help MLSs increase and amplify their communication efforts with subscribers and the broader marketplace both affordably and with expertise, especially at this important time” said Kim Prior, EVP at FBS. “Our marketing team understands the industry and has years of experience creating and executing multi-channel, multi-media, brand and product marketing campaigns. With MÁS, the MLS benefits from more MLS-centered professional marketing without the burden of additional staffing.”
One of the first MLSs to benefit from MÁS was Oregon Data Share (ODS), a collaboration of multiple Oregon MLSs and REALTOR® associations seeking a stronger brand identity. To modernize its identity while preserving its legacy, MÁS refined its logo, developed brand guidelines, and created a refreshed visual presence that reflects ODS’s evolution.
Similarly, Lowcountry Regional MLS turned to MÁS to solve a growing challenge—delivering consistent, high-quality training to members despite time and staffing constraints. By implementing a fully automated webinar system, MÁS streamlined registration, attendee communication, and content delivery, reducing manual effort while ensuring accessible, on-demand education for members.
“With the real estate landscape changing rapidly, it’s critical that our members stay informed without added barriers,” said Peter Pohl, Information Technology Administrator at Lowcountry Regional MLS.
MÁS by FBS is off to a strong start and moves forward with additional MLS projects announcing soon.
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About FBS
FBS is the leading innovator of MLS technology and one of the industry’s largest MLS software providers, powering the Flexmls® System. As an employee-owned (ESOP) company based in North Dakota, FBS is known for its customer service excellence, earning an 84 NPS score—one of the highest in any industry. MÁS by FBS extends FBS’s commitment to MLS success by delivering customized marketing services designed exclusively for MLS organizations. Discover more about FBS and its products: Flexmls®, Spark®, Launch Dashboard, and Broker and Agent IDX Products at www.WeAreFBS.com.
For more information on MÁS by FBS, visit mas.wearefbs.com.
Media Contact:
Dusty Jostes
djostes@fbsdata.com