Consumers don’t understand the MLS. That’s a problem—and an opportunity.

CMLS has created a consumer campaign to help you tell the MLS story in a way that enhances your value as a broker, an agent or as an MLS. This is your campaign. Own it. Claim credit. Use it to benefit you. Take the campaign materials below and use them to unlock a new conversation with consumers.

The time to have that conversation is now.

Research Shows

76%

of consumers have “no idea” how the MLS benefits them 

24%

of consumers have even a vague idea of what the acronym MLS means

25%

think it means “Major League Soccer”

The Opportunity

As an industry, we rely on the MLS every day. It’s how we monitor what’s happening across the market; how we cooperate to get sales done; how we offer compensation. We know how valuable the MLS is, even if we often take it for granted.

But here’s the thing: we can’t take it for granted any longer. The MLS is being challenged. If we want to preserve the efficient real estate market it creates, we need to educate consumers about how the MLS benefits them.

Here’s the good news: Those benefits are real and strong. And consumers understand them when they are explained in non-industry language.

Agents and brokers: Use these promo materials

You’ll notice that the campaign highlights how the MLS helps you deliver benefits to buyers and sellers. This is a story about the MLS, but you are the hero. It unlocks a facet of your value you may not have thought to share before. Now you can. Click the button to agree to our terms for access to download the campaign assets listed below!

Shareable campaign website (for agents)

Show how your MLS membership delivers big benefits.

Shareable/embeddable videos

Great for emails, on your website or on social.

Campaign guide

Loads of ideas, scripts, and email templates you can use to enhance your business.

Listing presentation slides

Templates you can modify to show sellers how you use the MLS to serve them.

Logos & graphics kit

Downloadable logos, social copy, and graphics you can use the promote the campaign (and yourself).

Flyer templates

Clear and compelling, these are great print or email pieces.

MLSs: Make this campaign yours

The campaign is not branded to CMLS. We don’t need credit. Our goal is for more consumers to understand what a MLS is and does.Click the button to agree to our terms for access to download the campaign assets listed below!

Shareable campaign website (for MLSs)

Shows how you “make the market work” in plain, consumer-focused language.

Shareable/embeddable videos

Great content for your public facing website or to share with your Associations.

Campaign guide (for MLSs)

Loads of ideas on how you can launch this campaign in your markets and engage your vendors.

Flyer templates

Add your MLS brand to these pieces and distribute to subscribers.

Logos & graphics kit

Downloadable logos, social copy, and graphics you can use the promote the campaign.

In The Know® branded swag store

Order branded items with the campaign identity to share with stakeholders and incentivize agents.