Consumers don’t understand the MLS. That’s a problem—and an opportunity.
CMLS has created a consumer campaign to help you tell the MLS story in a way that enhances your value as a broker, an agent or as an MLS. This is your campaign. Own it. Claim credit. Use it to benefit you. Take the campaign materials below and use them to unlock a new conversation with consumers.
The time to have that conversation is now.
Research Shows
76%
of consumers have “no idea” how the MLS benefits them
24%
of consumers have even a vague idea of what the acronym MLS means
25%
think it means “Major League Soccer”
The Opportunity
As an industry, we rely on the MLS every day. It’s how we monitor what’s happening across the market; how we cooperate to get sales done; how we offer compensation. We know how valuable the MLS is, even if we often take it for granted.
But here’s the thing: we can’t take it for granted any longer. The MLS is being challenged. If we want to preserve the efficient real estate market it creates, we need to educate consumers about how the MLS benefits them.
Here’s the good news: Those benefits are real and strong. And consumers understand them when they are explained in non-industry language.
The Campaign
Getting consumers to understand the MLS requires us to pull away our industry-speak and get to two powerful truths:
- MLSs provides the bedrock of information millions of people depend on to make smart real estate decisions.
- The vast majority of home sales happen by real estate brokers and agents working together on MLSs, not because of portals, websites or apps.
MLSs are how consumers, through their agent or broker, are In The Know® about real estate. What’s for sale? How much do I offer? How much is my house worth? Brokers and agents, using MLSs, have the answers.
Agents and brokers: Use these promo materials
You’ll notice that the campaign highlights how the MLS helps you deliver benefits to buyers and sellers. This is a story about the MLS, but you are the hero. It unlocks a facet of your value you may not have thought to share before. Now you can. Click the button to agree to our terms for access to download the campaign assets listed below!
Shareable campaign website (for agents)
Show how your MLS membership delivers big benefits.
Shareable/embeddable videos
Great for emails, on your website or on social.
Campaign guide
Loads of ideas, scripts, and email templates you can use to enhance your business.
Listing presentation slides
Templates you can modify to show sellers how you use the MLS to serve them.
Logos & graphics kit
Downloadable logos, social copy, and graphics you can use the promote the campaign (and yourself).
Flyer templates
Clear and compelling, these are great print or email pieces.
MLSs: Make this campaign yours
The campaign is not branded to CMLS. We don’t need credit. Our goal is for more consumers to understand what a MLS is and does.Click the button to agree to our terms for access to download the campaign assets listed below!
Shareable campaign website (for MLSs)
Shows how you “make the market work” in plain, consumer-focused language.
Shareable/embeddable videos
Great content for your public facing website or to share with your Associations.
Campaign guide (for MLSs)
Loads of ideas on how you can launch this campaign in your markets and engage your vendors.
Flyer templates
Add your MLS brand to these pieces and distribute to subscribers.
Logos & graphics kit
Downloadable logos, social copy, and graphics you can use the promote the campaign.
In The Know® branded swag store
Order branded items with the campaign identity to share with stakeholders and incentivize agents.
Questions?
Contact us at InTheKnow@councilofmls.org